Twitter Small Business – 6 Ideas That Work

Twitter Ideas

 

Twitter Small Business-6 ideas that work

Small business owners often find themselves bewildered by the host of social media platforms that are available. How do all of these work? What does everyone using a phone mean for my business? Can I get access to new customers? Do I need to hire a consultant or an agency? Here are 6 Twitter small business for engagement and growth.

These are all huge questions. But Twitter can be a huge advantage for small businesses who know how to use it right. Here we share a few tips on how to leverage Twitter for your small business. The better that you as a small business owner, the better than you can engage with outside vendors and manage your online marketing for success.

Twitter is a platform that has 310 million user accounts, and even if only a percentage of those users regularly post, that’s a pool of customers, partners and competitors that no small business owner can ignore. Further, the majority of Twitter users use their phones, and mobile marketing is something no small business owner can ignore.

Here are 6 great ideas that any small business owners should consider about Twitter:

Customer Research – Especially for businesses that rely heavily on lead generation, you can use Twitter Search to track down likely prospects. A hidden gem of Twitter is that it’s an excellent lead generation tool – you can sift through billions of tweets at twitter.com/search-advanced.

You should search for keywords and hashtags related to the problems your service is designed to solve – such as #roofrepair or “traffic tickets”. Then, you can send a prospect a polite tweet indicating that you can help solve your problem.

Networking and influencing – While not directly related to lead generation, you can connect with colleague and thought leaders in whatever business you’re in. By working with colleagues (who may also be competitors), you can arrange such things as labor trades, referrals, and joint partnership opportunities. It’s also a great way to keep on top of news and developments that are occurring in your field.

Hashtags are your friend – Hashtags are often said to be Twitter’s greatest contribution to both content marketing in general and social media in particular. Hashtags are ways to tag conversations that occur throughout Twitter, and can also help you if you’ve just released a new product or service. Always pay attention to the hashtags used by your competitors and influencers. Use of social listening tools such as Buzzsumo or the internal Twitter Analytics can enable you to track hashtag volume and find good hashtags to attach your content too, or where smart conversations are happening and opportunities to prospect, sell and assist others abound.

Twitter Advertising – Twitter offers paid options, with sponsored tweets and sponsored stories. Testing a small amount of paid media can if nothing else get you valuable data, and while not inexpensive, Twitter can offer advertising options that can put you over the edge against your competitors.

Distributing content – if you blog (and you should be blogging), Twitter is a great way to distribute your content. You can use a link shorterner tool like bit.ly, have the shortened link point to your blog, and then include the link in your tweets. Remember that content should be helpful, not promotional. Bit.ly and other platforms like it have simple analytics that will show you not only click throughs but where your content has been shared. This is excellent if you perform any kind of e-mail or drip marketing, make heavy use of a blog, or like to distribute special offers, coupons.

Local marketing – Twitter can be an amazing tool for local marketing. Hashtags such as #barbershopnyc or searches such as “bicycle shops Brooklyn” are a great way to reach out to local customers on a national, mobile platform. Using the search operator “near this place” can help you zero in on tweets made by people in a particular local

Engagement is king – Twitter is not a passive advertising medium. You can get the best return on investment by tweeting to those you want to talk to, and tweeting back in turn. As Jetblue learned, Twitter and other social media platforms can be a terrific means of taking angry customers and turning them into evangelists by personal contact and great customer service.

Do you have questions about using Twitter, Facebook or other social media platforms in your business? We’re happy to provide help and answer questions. Reach out to us.

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