Move over Black Friday! Log off Cyber Monday!
People are shopping and they are doing it locally. Enter, Small Business Saturday. Shoppers are encouraged to give big-box retailers and e-commerce sites a break and patronize small businesses. It’s no coincidence that it falls between Black Friday and Cyber Monday, two of the busiest shopping days of the year.
In 2013, New York City was the first city in the nation to proclaim the first Saturday after Thanksgiving as #SmallBusinessSaturday – a Nationwide campaign to encourage holiday shoppers to patronize small, local, brick and mortar businesses. As New York’s Hometown Paper, The Daily News has always had a personal interest in the success of our hometown’s small businesses. As such, The Daily News has been at the forefront of offering our small businesses the tools they need to remain competitive. While #SmallBusinessSaturday is designed to bring foot traffic into these New York City metro area businesses, to be competitive with big-box retailers the day after Small Business Saturday and beyond, smaller businesses still need to have a digital footprint.
Web presence is a necessity for any successful business. When you consider that local searches on mobile devices have exploded, and continues to grow each year and that smartphone owners look for local information on their phone, the answer is clear. Even as a small business, your marketing strategy should include digital solutions that help you to be found and ultimately increase your business.
Daily News Digital Solutions is your source for digital marketing to help you increase web visibility, promote your business and expand your customer base. As a small business in the New York City area, it is important to focus on your target market and grab potential, local customers where they live and more importantly where they shop. Some of these tools include website development, online video development, social media marketing, and reputation management.
As a local company, proudly serving the New York City metro area, Daily News Digital Solutions is part of the community we service and we help you #GetFoundNYC style.