The New York Daily News used to be known as “New York’s Picture Newspaper” because of its emphasis on photographs, a vision that continues until this day. As such, a camera has been and continues to be part of the newspaper’s logo and branding since the 1920’s, even as the paper has evolved with the times into digital, and expanded into other products and services.
Branding is not something that most small businesses think about unless you’re Coca Cola, Pepsi, Disney, Google, Facebook, Instagram, The New York Daily News or any one of the largest corporations in the world. By simple definition, branding is, “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” In most of our minds, this translates into “I need a kickass logo!” which is a true and reasonable understanding. The goal of every company that intends to grow is to generate new customers. To be first in mind when a need arises puts your business in the right place at the right time and your logo is that first step.
Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.”
With so much competition, big and small, your company can no longer simply rely on a great name and even greater logo. The digital landscape – mobile, websites, social media, video and review sites – has made this competition even fiercer by opening up the market to even more choices. As a small business you may think you don’t stand a chance…but alas…you do. That very same digital landscape affords even small businesses prime real estate on the digital marketing scene. It puts your small business out in front of those same markets and your advantage over them is that you are local. With some investment into cultivating your digital footprint across the web, your small business can compete and benefit equally well with your competition.
Your small business is now positioned to get found.
Embedded from CJG Digital Marketing